Retail District Manager

***This role will cover multiple locations : Pensacola / Tallahassee / Panama City / Ft. Walton Beach / Crestview***

Worksite Requirements | This role requires significant time spent in the field, with approximately 90% of the workweek dedicated to visiting stores, engaging with on-site teams, and assessing operations firsthand. Candidates should expect to travel frequently to various locations to provide hands-on support, ensure compliance with company standards, and foster strong relationships with store teams. This is not a desk-based role; success in this position will require active, in-person involvement in the day-to-day operations across multiple sites.

Everyone is welcome here.

IN A NUTSHELL...

WHAT YOU WILL BE DOING

Sales, Business Performance & Financial Accountability

• Drive and maximize sales performance to consistently achieve or exceed budgeted sales goals and profitability.
  • Lead and monitor district KPIs including Sales, AOV, IPT, conversion, single line items transactions, discount %, gross margin, and customer retention.
  • Oversee district P&L performance, focusing on controllable expenses and strategies to reduce OPEX.
  • Analyze sales and market trends to identify business opportunities and develop strategic action plans.
  • Partner with store managers to develop bi-weekly Gameplans for stores trending below 90% to goal.
  • Conduct consistent 30- and 60-day follow-ups with the Director of Retail on KPIs, productivity, turnover, compliance, and SOP performance.
• Leadership, Talent Development & Performance Management
  • Champion leadership development by mentoring, coaching, and building a high-performing bench of Store Managers.
  • Require Conducting bi-weekly store visits, evaluating leadership effectiveness, team performance, and store execution.
  • Identify and implement development plans for all management staff across the district.
  • Attract, recruit, and retain top talent while building a succession plan across all locations.
  • Ensure consistent onboarding, training, and certification across stores in partnership with HR and leadership.
  • Lead with accountability and integrity, aligned with company values and culture.
  • Provide in-store support when staffing shortages arise, if the location is within a two-hour driving distance of your district.
• Customer Experience & Brand Execution
  • Champion the RELIEF selling model throughout the district to deliver consistent, elevated customer experience.
  • Review and support customer feedback metrics (e.g., online reviews) and coach teams for improvement.
  • Maintain a strong presence across locations to ensure customer-first execution and adherence to brand standards.
  • Follow through on escalated customer concerns across the district to ensure resolution and satisfaction.
• Operational Excellence & Visual Standards
  • Ensure execution of brand and visual merchandising standards in all dispensary locations.
  • Monitor inventory health across the district, including cycle counts, compliance audits, and DOH visits.
  • Drive implementation and continuous improvement of SOPs across all stores.
  • Conduct monthly Dispensary Checklists and submit to Retail Leadership for ongoing operational assessment.
  • Support store management in achieving operational excellence and regulatory readiness.
• Communication, Reporting & Cross-Functional Partnership
  • Maintain proactive, transparent communication with the Director of Retail, Operations, and Store Leadership.
  • Serve as a liaison between field and corporate functions including HR, Marketing, Compliance, and Security.
  • Collaborate with Outreach Coordinators to support community engagement and promotional events.
  • Participate in cross-functional initiatives to integrate strategic objectives across field operations.
• Community, Compliance & Culture
  • Ensure strict compliance with state and local regulations across all dispensary operations.
  • Lead with ethical conduct, collaboration, and commitment to the company's mission and values.
  • Cultivate a district-wide culture rooted in excellence, inclusion, accountability, and continuous improvement.

EXPERIENCE AND SKILLS YOU'LL BRING

Required

• Age 21 or over
• High School Diploma or equivalent
• Valid Government-Issued Photo ID
• Minimum 3-5 years of multi-store or multi-unit leadership experience

Preferred

• Bachelor's degree in business, Management, or related field
• Cannabis or retail industry experience strongly preferred.
• Proven ability to drive performance through KPI management and team development.
• Strong financial acumen, communication, and leadership presence
• Proficiency in Microsoft Office Suite (Excel, Word, Outlook)

PHYSICAL REQUIREMENTS

• Must be able to remain in a stationary position.
• Ability to travel frequently within assigned district.
• Occasionally positions self to access products, materials, or files.
• Routine use of computers, phones, and other office tools.

YOU WILL BE SUCCESSFUL IF YOU...

• Lead with vision and purpose, aligning teams to clear goals.
• Are a problem-solver who takes initiative and acts with urgency.
• Thrive in a fast-paced environment and embrace change with agility.
• Build strong relationships and work collaboratively across teams.
• Embody our values of integrity, intentionality, and accountability.

WHAT YOU GET

• Cannabis Discounts at Surterra Wellness
• Full medical/vision/dental
• 401k Access
• Paid time off and parental leave
• Tuition reimbursement
• Pet insurance

PARALLEL IS UNITED BY OUR VISION, MISSION, & VALUES

DISCLAIMER

Parallel is one of the largest privately-held, vertically-integrated, multi-state cannabis operators in the U.S. with active operations in five high-growth cannabis markets. In each market we are known by distinct retail brand names:  ‍

• Florida: Surterra Wellness
• Massachusetts: NETA 
• Texas: goodblend 
• Pennsylvania: goodblend 
• Nevada: The Apothecary Shoppe

Parallel is building a leading well-being company and are looking for the best, most diverse talent to join our team. We have a high-performance, inclusive, and employee-focused culture, that focuses just as much on how we do things as on what we do. We strive for the highest compliance to our laws and regulations, while finding the most efficient and innovation solutions that will benefit how we continue to serve our customers.